Lishang Bank places high importance on serving the revitalization of rural areas, actively participates in the construction of the financial reform pilot zone, and has formulated the "Lishang Bank Inclusive Finance Support for Rural Revitalization Three-Year Plan and Work Program". The bank has conducted top-level design and overall planning in terms of organizational leadership, credit issuance, product innovation, service extension, and process optimization, forming a distinctive rural revitalization financial service model. Currently, the bank has cumulatively issued more than 380 billion yuan of inclusive micro-loans, supporting more than 200,000 small and micro businesses, and has won the second prize in the Linyi City Inclusive Finance Service for Rural Revitalization Reform and Innovation Capability Competition.
Focusing on the "Four Goose Projects" in Linyi City, Linshang Bank has actively created products such as "Four Goose Revitalization loans" and "Rural Revitalization Talent loans", allocated special credit scale, and provided credit support for family farms and agricultural operators engaged in agricultural production and management. The single household quota ranges from 3,000 yuan to 30 million yuan. Since 2023, it has cumulatively issued more than 2.1 billion yuan of credit funds. It has been rated as one of the "Top Ten Financial Institutions Assisting Rural Revitalization" by the "Four Goose Projects" office of the Linyi City Department of Agriculture and Rural Affairs. In addition, Linshang Bank has launched a series of products such as the "Mei De Score Loan", innovating the "Mei De + Score + Finance" service model, embedding the score into the credit process, and providing differentiated credit and interest rate discounts according to the score difference. A wood processing factory in Feixian, due to a tight capital chain, successfully obtained a 1.5 million yuan loan and interest rate discounts with the help of Mei De scores after understanding the "Mei De Score Loan". As of the end of June 2024, the balance of "Mei De Score Loan" was 1.482 billion yuan, an increase of 37.73% compared to the beginning of the year, contributing to the construction of rural credit system with "Linshang Power".